Specifically, vibrancy transforms communities by making them more prosperous. Art- Place says its goal is not merely to promote the arts but to “transform economic development in America,” a project that is straightforward and obvious if you accept the organization’s slogan: “Art creates vibrancy and increases economic opportunity.” And that, presumably, is why everyone is so damn vibrant these days.
Consider Akron, Ohio, which was recently the subject of a conference bearing the thrilling name “Greater Akron: This Is What Vibrant Looks Like.” Or Boise, Idaho, whose citizens, according to the city’s Department of Arts and History, are “fortunate to live in a vibrant community in which creativity flourishes in every season.” Or Cincinnati, which is the home of a nonprofit called “Go Vibrant” as well as the Greater Cincinnati Foundation, which hands out “Cultural Vibrancy” grants, guided by the knowledge that “Cultural Vibrancy is vital to a thriving community.”
Is Rockford, Illinois, vibrant? Oh my god yes: according to a local news outlet, the city’s “Mayor’s Arts Award nominees make Rockford vibrant.” The Quad Cities? Check: As their tourism website explains, the four hamlets are “a vibrant community of cities sharing the Mississippi River in both Iowa and Illinois.” Pittsburgh, Pennsylvania? Need you even ask? Pittsburgh is a sort of Athens of the vibrant; a city where dance parties and rock concerts enjoy the vigorous boosting of an outfit called “Vibrant Pittsburgh”; a place that draws young people from across the nation to frolic in its “numerous hip and vibrant neighborhoods,” according to a blog maintained by a consortium of Pittsburgh business organizations.
I loved this piece.