We have recently read, with considerable amazement, a report from Curbed NOLA about what is most likely the last Hypothetical Development Organization sign that still exists “in the wild.”
Back in 2010/2011, when the project first appeared around the city, many of the signs were stolen or otherwise removed almost immediately. Others stuck around for a few months, a year.
Honestly by now we’d assumed they were all gone, to whatever destinies await such curious objects.
In an August 28, 2014 post, Curbed shared these pictures of the site near Urquhart St & Music St. that inspired Karmalot: “A retail karma market: The place to take the good karma others give you and sell it secondhand, or trade your spare karma for cold, hard cash. This building could be the first location of a nationwide chain with broad appeal. Kash 4 Karma, y’all”
I couldn’t be happier to note that someone appears to have tagged the sign — “We Got It.” What does that mean? I don’t know!
Worthy of note: This particular manifestation of HDO was a collaboration with a super-backer who bought “naming rights” to one of our developments. That backer was SVA’s Masters In Branding program, founded and overseen by the delightful Debbie Millman. We worked with students from the class of 2011, who devised a thoughtful, engaging brand identity for our absurd Karmalot idea — informing the rendering ultimately executed by Mauricio Espinosa.
Also worthy of note: The primary motivation for our Kickstarter campaign was to raise money to cover the cost of hiring a printer to make professional-grade signs. And we must say, looking at how well this one has held up, OPA Signs did a great job. Worth every penny — or rather, worth every bit of time and effort it took to wring those pennies out of all you backers through Kickstarter.